Mobile App
Concept
Homely is a mobile app that enables users to browse available homes, connect directly with realtors, and manage property interests in one place.
Inspired by other real estate applications and my personal house hunting experiences, I designed this with a goal of creating a modern app that emphasizes an engaging and streamlined experience for searching, saving listings, and in-app messaging. Focusing on visual clarity, usability, and a trustworthy brand feel, this app has been designed to improve user engagement in the home-buying journey.
Vision & Objectives
After endlessly scrolling through many beautiful homes on other real estate apps, I was inspired to design an application of my own.
Although only a few screens, I have spent time practicing streamlined designs to enable users to go from searching to directly inquiring about their future home in seconds.
Objectives
Home
Property Details
In-app Messaging
User Persona
Name: Emily Chen
Age: 32
Occupation: Marketing Manager
Location: Seattle, WA
Status: First-time homebuyer
Background:
Emily is a busy professional looking for her first home. She often browses listings on her phone during commutes or breaks and prefers apps that are clear, easy to navigate, and visually trustworthy. She gets frustrated by outdated listings or having to switch between multiple apps to message agents.
Goals:
Quickly find up-to-date listings
Compare homes easily
Contact realtors instantly
Save favorite properties
Pain Points:
Cluttered apps & too many options
Inconsistent agent communication
Lack of transparency on availability
Overwhelmed by jargon
Motivations:
Wants a smooth, trustworthy, and mobile-friendly experience
Values clear visuals, quick responses, and accurate info
Key Decisions
I focused on creating a mobile-first browsing experience that allows users to discover properties seamlessly. Each listing card emphasizes essential information such as price, size, photos, and the number of bedrooms and bathrooms, allowing for quick and accessible key information. Also, by including direct in-app messaging, users can quickly connect with realtors, along with a favorites system to save and revisit loved properties.
Final Designs
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