Tourism Survey
Survey
Tourism
Responsive
Proposal
A responsive web design proposal for a tourism survey platform created for an RFP. The goal was to make visitor feedback simple, engaging, and accessible across devices. As the lead designer, I handled the end-to-end design process—from initial concept to high-fidelity mockups—focused on usability, clarity, and completion flow.
Role
Role: Lead Designer
Timeline: 2 weeks
Deliverables: High-fidelity mockups (responsive)
Team: 1 Product Owner
Scope
Convert an existing paper-based tourism survey into a responsive, digital format.
Simplify the survey flow and structure questions for clarity and ease of completion.
Design screens for desktop and mobile users.
Create polished, professional interfaces with a focus on readability, accessibility, and user engagement.
Design Approach
Worked closely with the product owner to understand the RFP requirements and translated the paper-based survey into a user-friendly digital experience. Focused on simplifying the survey flow, creating responsive layouts, and producing high-fidelity mockups that clearly communicated the design solution.
Key Screens / High-Fidelity Designs
These screens demonstrate the design solutions for digitizing the paper survey, focusing on readability, accessibility, and a smooth completion experience.
Desktop
Mobile
Design Decisions
Aloha Welcome & Mahalo Thank You Screens: Greeted users with “Aloha, Welcome to Hawaii” at the start and “Mahalo” at the end to create a friendly, local, and culturally relevant experience that exudes "aloha spirit" and makes visitors feel valued.
Step-by-Step Form: Broke the survey into manageable steps to reduce cognitive load, making it easier for users to complete longer questionnaires.
Progress Indicator: Added a clear progress bar to show how far users are through the survey, motivating completion and providing context.
Responsive Layouts: Designed for both desktop and mobile to ensure accessibility and usability for tourists on-the-go.
Visual Clarity & Readability: Used clean typography, spacing, and consistent UI elements to make questions easy to scan and respond to quickly.
Accessible Design: Considered color contrast and touch-friendly elements to make the survey usable for a diverse audience.
Outcome / Reflection
This project, designed as part of an RFP proposal, demonstrates a complete end-to-end design process from digitizing a paper survey to high-fidelity, responsive mockups.
By simplifying the survey flow, adding step-by-step progress indicators, and incorporating culturally relevant elements like “Aloha, Welcome to Hawaii” and “Mahalo,” the design was crafted to create an engaging, user-friendly experience while meeting the RFP goals. This showcases how thoughtful UX and visual design can make data collection approachable, accessible, and enjoyable for a diverse audience.